Specialisms
PostnatalPelvic floorPerimenopausePCOSBone healthStrength for womenCycle-aware trainingWomen-only hours
Market data
10,8%
annual growth in women's fitness-club participation
65%
client retention for female coaches — higher than male
70%
of online coaches are women training women
FORMA Women
Training on your own terms
The fastest-growing segment is the worst served. She looks for a coach who understands her cycle, pregnancy and menopause — and gets a directory of male combat-sports trainers.
01
Women-only filter
Available up front, not buried in advanced options. Plus women-only hours and venues.
02
Women's specialisms
Postnatal return, pelvic floor, perimenopause, PCOS, bone health. A category of its own, not a tag.
03
Safety
Verified identity, disclosed training location, a report button on every booking.
04
No judgement
The profile asks for your goal, not your weight. Before-and-after photos are banned in the terms.