You pay only for new clients
A client you brought yourself stays yours — no commission, ever. You pay only when the platform actually delivered someone.
Your client
You invited them by link, or trained them before. The platform takes nothing, ever.
First booking
The client found you through FORMA. A one-off fee for a delivered lead.
Next 12 months
The same client returns. The rate drops, because the relationship is yours.
Subscription
No listing fee, no setup fee. We earn when you earn.
Payout in 24 h
Money lands in your own Stripe account, never the platform's. No manual transfers.
Slots or no profile
We publish only profiles with open slots. "Book" must always work.
Only after a session
Only a client with a paid, completed session can review. Zero bought reviews.
Number after booking
Your phone is not sitting in a public directory. Only a client who confirmed a session sees it.
Built on the rules
Every point below is a legal duty competitors skip. Built into the product, not buried in the terms.
Tax reporting
Coach data collected at sign-up, not scrambled together a year later. A duty for digital platforms since 2024.
Coach's legal status
Every card states whether the coach is a registered business, so the client knows if consumer law protects them — before paying.
Open ranking
Result order stated plainly: distance, availability, reviews. Paid promotion always labelled.
Notice and reasons
A report button on every profile and review. Every moderation decision comes back with a reason and an appeal.