Findyour form
A coach. A time. A payment. One place — from first session to podium.
Coaches near you
Not a list of empty cities. Real density, city by city. Tap the pins.
No one has published a profile yet. The catalogue fills itself — the first verified trainer will appear here.
Choose your coach
Every profile shows legal status, verified credentials, and reviews only from completed sessions.
No one has published a profile yet. The catalogue fills itself — the first verified trainer will appear here.
Academies are hiring
Clubs and football schools recruit both coaches and players. Nobody does this in one place — club management yes, recruitment no.
Coach openings
A posting with the required UEFA licence, rate and hours. Applications land in the club's panel.
Player tryouts
Tryout dates, age groups, positions. A parent signs a child up in two minutes; the club gets the list.
Licence checks
UEFA C to PRO, national badges, child-protection clearance. Checked once, visible always.
Club profile
Pitches, age groups, staff, results, fees. Parents compare academies the way they compare coaches.
No club has posted an opening yet. Run an academy? Get in touch and yours goes up first.
annual growth in women's fitness-club participation
client retention for female coaches — higher than male
of online coaches are women training women
Training on your own terms
The fastest-growing segment is the worst served. She looks for a coach who understands her cycle, pregnancy and menopause — and gets a directory of male combat-sports trainers.
Women-only filter
Available up front, not buried in advanced options. Plus women-only hours and venues.
Women's specialisms
Postnatal return, pelvic floor, perimenopause, PCOS, bone health. A category of its own, not a tag.
Safety
Verified identity, disclosed training location, a report button on every booking.
No judgement
The profile asks for your goal, not your weight. Before-and-after photos are banned in the terms.
You pay only for new clients
A client you brought yourself stays yours — no commission, ever. You pay only when the platform actually delivered someone.
Your client
You invited them by link, or trained them before. The platform takes nothing, ever.
First booking
The client found you through FORMA. A one-off fee for a delivered lead.
Next 12 months
The same client returns. The rate drops, because the relationship is yours.
Subscription
No listing fee, no setup fee. We earn when you earn.
Payout in 24 h
Money lands in your own Stripe account, never the platform's. No manual transfers.
Slots or no profile
We publish only profiles with open slots. "Book" must always work.
Only after a session
Only a client with a paid, completed session can review. Zero bought reviews.
Number after booking
Your phone is not sitting in a public directory. Only a client who confirmed a session sees it.
Built on the rules
Every point below is a legal duty competitors skip. Built into the product, not buried in the terms.
Tax reporting
Coach data collected at sign-up, not scrambled together a year later. A duty for digital platforms since 2024.
Coach's legal status
Every card states whether the coach is a registered business, so the client knows if consumer law protects them — before paying.
Open ranking
Result order stated plainly: distance, availability, reviews. Paid promotion always labelled.
Notice and reasons
A report button on every profile and review. Every moderation decision comes back with a reason and an appeal.